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T
his book is a comprehensive guide to an important topic that is impacting your business, your customers, your co-workers, and everyone connected to them: social media. If you use this book properly, you’ll be positioned to accomplish three of the most important goals in business: 
 
  1. Increase your revenues
  2. Improve your profitability
  3. Insure that you remain relevant, competitive, and alive in your industry

Let’s be more specific.  If you own, manage, work for, or invest in a business of any kind—this book is for you. If you collaborate with co-workers to solve problems or create systems, services, or products that make your organization more competitive or more valuable to shareholders—this book is for you. If getting more customers or selling more to current customers is important to you—this book is for you. It’s that simple.

For the first time in history there is a convergence of digital technology via the Internet, allowing you to connect and communicate with your customers, employees and stakeholders in new ways. User-generated content is dramatically changing the way companies do business. A good review by your customer can circumnavigate the globe in seconds and replicate itself a thousand-fold just as fast. So can a bad review. Customers can discover new ways to use your product and share it with thousands, even millions, of others via powerful social networking applications. Employees can access new tools and strategies to help them collaborate with others. You can even use social media to educate and entertain people in the various spheres where your brand travels. Most importantly, social media can help you engage people—move them toward a desired action.
 
Social Media is changing the face of politics, big business, religious institutions, start-ups, technology, individuals, careers, the stock markets, nonprofits, and it is affecting all of our bottom lines. While it may be subtle now, its influence is growing. Individuals and organizations that understand and harness social media will be positioned to survive and thrive in the social media ecosystem. This book is one part survival manual, one part travel guide, and one part strategy manual. It includes insights from experts in various fields and plenty of real-world stories that illustrate key points.

Welcome!