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“Those who participate in the creation of this book will indeed become interdependent 'co-producers' or 'influencers' of the book’s content." The Social Media Bible book concept sounds like a must have. The implementation plan with baby steps will be the key to actually using the techniques. Giving a step by step plan will help companies save thousands of dollars in consulting services. Sounds well thought out. Well planned. Much like a good text book. Lay out a skeleton of basics, build up the technical skills, then show how it can be used practically. Very interesting, especially knowing the strengths of social media with marketing strategies. Many of the topics could help expand my knowledge and help with the planning of future projects. Brilliant!. I love the concept and the process for content development and the ongoing marketing engine that it will create. This book would be a useful tool for entrepreneurs, marketing exec's in larger busineses and on college campuses for both student and continuing ed. I believe that if you just want to keep up with progress you need to understand Social Media! It sounds like a very detailed information that I think will help someone at my age understand more about the way it is used and how to use it more wisely. The ways and of doing business and approaches to business have changed dramatically over the last 40 years. Many of us who are trapped in the old mentality will benefit greatly from moving to the front of the class. Hopefully some of us old school will now become new age. The book's concept sounds informative, interesting and a must read for anyone in the field of web-based marketing. This is going to be very important for my wife. she is a college administrator who has needs in communicatioin between potential donors, researchers, her faculty and other outside clients of hers (she also is very entrepreneurial). It is a good concept and necessary information for business, especially in 'traditional' companies with hindbound management that refuses to recognize the impact of new technology and social media. As a sucessful 54 year old business person, I am surprised and am feeling totally out of the loop of social media. My 13 year old nephew is more savey than I am. Having just read Thomas Friedman's "The World is Flat," I can more readily appreciate the timeliness and necessity of such a resource book. New ways of connecting--whether personally or for commercial ventures--are still emerging and if America wants to stay economically relevant, it is essential we educate ourselves to take advantage of these opportunities and thereby reassert ourselves as innovative entrepreneurs at the forefront of technological, service and humanitarian enterprises. If it delivers on the promises made in the copy, it will be a valuable product for helping people understand the best way to harness the power of social networking. I believe it will be very helpful to people who want to expand their marketing into the social media genre. I can't wait to see the book. I work in the area of social media. Not only am I learning new things every day, but I would love to recommend a book like this to clients. The Social Media Bible Promotional Plan Bi-monthly SocialMedia Survey: We are planning on conducting brief online surveys everytwo weeks through the end of the year. The surveys will focus on issuesin Social Media, with an emphasis on awareness/perception anddemonstrated behaviors relating to social media. Social MediaMonthly Online: This is planned to be a simple and straightforwardsocial media-based online magazine that features NEWS, INTERVIEWS withsocial media players and companies doing interesting things with socialmedia, CASE STUDIES in social media, and STRATEGIES & TACTICS formaking a difference (a.k.a., a profit) using social media. In manyrespects SM Monthly is designed to reflect the organization and contentof the book. When the book is published it will also serve as the placeto get updates, make requests and interact with a community. The Social Media Roundtable Online: This will be a monthlyvirtual meeting of 3 – 5 interesting players from the social mediaworld. One of the authors or contributors of The Social Media Biblewill moderate the conversation. Each roundtable session will berecorded and made available as both a pod cast and an archived audiofile on the book’s website and at SM Monthly. Press Releases: Wehave retained the services of Amanda Vega of Vega & Associates to promote the book through publicrelations, press releases, strategically placed stories in tradepublications, speaking appearances at trade shows, and national press& publications. The Social Media Bible Advisory Panel: Weare in the process of interviewing and selecting 12 members (apostles?)of this important advisory panel. These people will hail from corporateAmerica, the ranks of successful entrepreneurial ventures,universities, and the investment community. The goal is to assemble across-section of people who are either social media savvy, experiencedin the world of business (especially marketing), or both. ContentConnections: This company specializes in helping authors and publishers“create content that connects” by employing strategies that leveragethe collective wisdom of a book’s true audience. They have been usingvarious online tools and social networking strategies since 2001. Thecompany CEO, David Brake, has been heavily involved in the research andplanning stages of The Social Media Bible. Lon Safko: Safko willbe a major force behind the marketing and promotion of this book. Thispreliminary work on The Social Media Bible has given him theopportunity to bring more than 20 years of entrepreneurship, marketing,sales, strategic partnering, speaking, training, writing, e-commerceexperience to the project. Over the past three years he has spoken inover 100 cities each year to more than 10,000 individuals from Fortune1,000 companies, colleges & universities, media companies,marketing & public relations firms, ISP’s, telecommunications,clubs, professional, non-profits, organizations, and family-ownedbusinesses who are business leaders, influentials, and thoughtleaders. During this time he has learned from and carefully cultivatedand developed a trusted community or following that he keeps closecontact with. He continuously communicates with them, adding value totheir businesses through innovative thinking articles, search-enginetechniques, email marketing ideas, e-commerce tips, and Social Mediaexamples. Safko believes that one result of these relationships will bethe sales of 50,000 or more copies of The Social Media Bible.
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