"The very nature of the design of The Social Media Bible and it’s freshness of content makes this a book that all educational, corporate,personal, and public libraries will need to have in their collection and update annually." 

Fortune 1,000

From the Fortune 500 to the Fortune 2,000 corporate America is realizing the importance and impact that Social Media is having on sales, marketing, public relations and public image.  Companies like Gillette, Cold Stone Creamery, Subway, Quizno’s, Pontiac, and many more are understanding the importance of two-way communication with their customers and the value of customer participation in their marketing messages.

Medium Sized Companies

Medium-sized companies need Social Media more than ever.  Conventional media promotion such as television, radio, magazine, and even newspaper advertising has gone beyond cost prohibitive.  If medium-sized companies are going to compete for a share of customers with larger corporate America, or foreign companies, they need to understand the value of getting their message in front of potential customers for little or relatively no cost.

Smaller Entrepreneurial Companies

There are more than 72 million single-person companies in America today who want to understand the overwhelming competitive advantage that social media has over other forms of marketing and advertising. Where else can a one-person company build a network of potential customers into a trusted network for little or no cost?

Non-Profit Organizations

Non-Profit organizations include religious, community, professional, hobby, educational, recreational, and social membership networks. Even though non-profits are profit driven, they recognize the important of two things, donations, dues, and memberships. Social media enables you to build groups with similar interest into trusted networks common goals.

Colleges & Universities

Social media can change the way students experience education as well as the delivery modalities for colleges and universities. Two of the primary functions of social media are to educate and to entertain. The book will benefit anyone in this space with the need to formulate strategies for the Web 2.0 (and 3.0, etc.) future.

Executive Education

Executive education is a rapidly growing market on a global scale. With the mind boggling growth of China and other Pacific Rim markets there is a tremendous need for new tactics, tools, and strategies. This isn’t to downplay the need in the North American market. This entire channel is a significant one.

Retiring Boomers

With the largest demographic in our nation's history reaching retirement age, social media has the potential to become their reference for making life decisions. Gone are the days of only being able to find consumer information through publications such as Consumer Digest or Consumer Reports. Today it’s a quick Google Search or Yahoo! Blogs Search to see what others have to say about a company, product or investment.

Investors

Investors can use social media to see what is being said about trends and companies to watch. They are reading blogs both by and about the companies.  Venture capitalists are using social media to discover the buzz on a subject, a product, a service, or a company’s management team.

Sales, Marketing, Communications, And Public Relations

This space is perhaps the one impacted the most by social media. The traditional methods used to reach and track two and a half impressions per newspaper or magazine, or 100,000 impressions per local television commercial estimates have new competition.  With social media the number of views of your video message gets or number of blog readers you have is measureable.  Metrics are as easy a click on Google Analytics or WebTrends.  A company can enhance their traditional media strategy with the use of social media, building additional brand awareness and brand loyalty, while influencing consumer perception of the company or product with customers.